THESIS: Defining "New Media"
The term of New Media is generally associated with the web. The web itself is not a media, it is an infrastructure upon which medium(s) can be hosted... New Media is a broad concept as it appears from a small literature search I recently did which included readings in Manovich's
The Language of New Media. There is a lot of evidence that such term does not designate a specific type of media or a media genre as does the term cinema or television, by rather a type of media production that is governed by the following characteristics:
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Digitalization, or the numerical representation of media elements.
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Modularity, or object-oriented structure, since large scale media works are assembles from independent media elements each having his own identity and independence.
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Automation, or the ability to generate, shape, and regenerate media elements by using algorithmic processes.
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Metamorphism, or the capacity of a media work to change structure and content hence potentially having an infinite number of versions.
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Reproductivity, or the potential of media elements to be reproduced and reintegrated freely by the people using the same tools of their production.
What is "
New" about New Media?.... although this type of media is obviously new to the media culture, my inquiries about an explanation of the origin of the term came out almost blank. My own interpretation is that whenever a new type of media comes along, it pretends having the power to replace older types of media. For example, when the newspaper established itself as a new type of media, many people thought that it will eventually replace the book. The same is true with the internet and newspapers... It is true that new types of media might affect old ones, but I can't find an example in history where one type of media abolished pre-existing types... Another perspective to look at the adjective "new" is to replace it with "new age", where the meaning of New Media become the media produced by using the new age of technologies (
Digital). This definition seems more reasonable that the previous one...
An interesting website that might have a cutting-edge presentation on how people are working with digital technology to produce popular democratic media can be found at
New Media Musings. Such productions are still elements or objects of New Media and do not transcend to a
media by themselves. The mediums currently used to host, publish, and share New Media elements may be limiting their potential, especially in terms of aggregation capacity and interactivity... To clarify the first limit I will give the example of web
Foraging. When we create new media objects (documents, webpages,presentations,...) foraging for media elements such as images and text on the internet is a common activity. Despite the fact that the internet is a over-populated with such elements, and that the existance of elements of high interests is very probable, the process of locating and extracting such elements is sometimes difficult and time consuming, hence leading people to consider developing such elements from scrach as a pragmatic option. That addresses the aggregation weakness inherent in the hosts of New Media elements. Interactivity leads us to consider influencing the media production process of others by participating in it. Although such type of interactivity thrives in some types of media like blogs, it still relies on the discrete nature of them.
Finally, there is a need to provide a definition model for the new age of Media compatible with the potentials of contemporary digital technology. I am currently working on this task and will provide a primary sketch in my next post. Such model should encompass the life cycle of new media elements, their containers, and their environment at each step during the cycle.